Jsw Shoppe Case Study Slideshare Account

SWOT Analysis of JSW Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JSW Steel

Parent Company

JSW Group


Iron & Steel


Industrial products

Tagline/ Slogan

No Limits


The largest private sector steel manufacturer in terms of installed capacity



Steel, flat steel products, long steel products, wire products, plates

Target Group

Infrastructure, Oil industry, automobile and construction sectors


One of the key and strategic steel producer in the country catering to almost all segments with range of steel products

SWOT Analysis


1. India’s third largest steelmaker with a combined capacity of 14+ MTPA hence enjoys economies of scale

2. High growth prospects with a consistently increasing revenue and strong financial position

3. One of the lowest cost steel producers in the world

4. First steel producer in the world to use Corex Technology for producing hot metals

5. Operates in both upstream as well as downstream sectors


1. Limited portfolio diversification compared to industry leaders

2. Less number of mines under its hood affects availability of raw materials

3. Capacity utilization is not cent percent


1. Increase in demand from all sectors in Indian & Global world

2. Mergers & Acquisition to keep steady supply of raw materials

3. Product development by investing more in R&D


1. Cyclical nature of steel industry needs to have efficient process of production

2. Competition from existing and foreign players

3. Government and environment regulations

4. Changes in the prices of raw materials & end products



1. TATA Steel
3. ArcelorMittal

The table above concludes the JSW Steel SWOT analysis along with its marketing and brand parameters.

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Organised retailing steel was not a very popular concept among steel producers in India. There were very few initiatives taken by the Indian players, the most famous of which was the concept of JSW Shoppe promoted Jindal Steel Works (JSW). JSW, manufacturer of various grades of steel, sells its products through a network of dealers. However, management was about building a brand image for their products, increase its market penetration for its current market builders and manufacturers and to draw attention of end users, which in turn can lead to increased sales.

jsw shoppe case study solution

The Company believes that the current distribution model will not serve the purpose, and is a unique concept of JSW Shoppe - franchising model, in which the company will cooperate with the existing, as well as new dealers to achieve their objectives.Set in 2010, a case study and discusses the transition from a transactional model of distribution relationships based on the distribution model of franchising. Through the analysis of a case study, students can try to find flaws in the implementation of the transformation of the company, and look for the best way to deal with this transformation. The case demonstrates the importance of the role of Sales Manager and the problems and issues that arise in the distribution model has changed - both the dealers and the company's prospects. The main event includes presentation of the problems of franchising specialty product, the assessment of dealers using the balanced scorecard and prepare a training module for complex sales. "Hide
by V. Gopal Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: January 27, 2012. Prod. #: W11638-PDF-ENG

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JSW Shoppe – Unique Distribution Model for Branded Steel

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