Marketing Principles Assignment Pdf Creator

 

A BRIEF OVERVIEW OF NIKE, INC.Nike, Inc.

is a major  publicly tradedsportswear and equipment supplier based in theUnitedStates. The company is headquartered near Beaverton,Oregon. It is the world's leading supplier of athletic shoesandappareland a major manufacturer of sports equipmentwith revenue inexcess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, itemployed more than 30,000 people worldwide. Nike andPrecision Castpartsare the onlyFortune 500companies headquartered in the state of Oregon, according to

The Oregonian

.The company was founded in January 1964 as

Blue Ribbon Sports

byBillBowermanandPhilip Knight, and officially became Nike, Inc. in 1978. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+,Air Jordan, NikeSkateboardingand subsidiaries includingCole Haan,Hurley International,UmbroandConverse. Nike also owned Bauer Hockey (later renamed Nike Bauer ) between 1995 and2008. In addition to manufacturing sportswear and equipment, the company operates retailstores under the Niketown name. Nike sponsors many high profile athletes and sports teamsaround the world, with the highly recognized trademarks of "Just do it" and theSwooshlogo.

A BRIEF HISTORY

The company initially operated as a distributor for Japaneseshoe maker Onitsuka Tiger (now ASICS), making most salesat track meets out of Knight's automobile. The company's profits grew quickly, and in 1966, BRS opened its first retailstore, located on Pico Boulevard inSanta Monica, California.By 1971 BRS prepared to launch its own line of footwear, whichwould bear the newly designed

Swoosh

byCarolyn Davidson. TheSwoosh was first used by Nike in June 1971, and was registeredwith theU.S. Patent and Trademark Officeon January 22, 1974.The first shoe sold to the public to carry this design wasasoccer shoe named

 Nike

, which was released in the summer of 1971. Beginning withIlie Năstase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketingtool for the rapidly growing company.By 1980, Nike had reached a 50% market share in the U.S. athletic shoe market, and thecompany went public in December of that year.

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Its growth was due largely to 'word-of-foot'advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's firstnational television commercials ran in October 1982 during the broadcast of the New York Marathon.Together, Nike and Wieden+Kennedy have created many print and television advertisementsand the agency continues to be Nike's primary today. Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.3

Gratis? - по-прежнему увещевал бармен.  - За счет заведения. Превозмогая шум в голове, Беккер представил себе грязные улицы Трианы, удушающую жару, безнадежные поиски в долгой нескончаемой ночи.

Какого черта.

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